Brand Kit
Build your complete brand identity (logo, colors, type, icons, guidelines), then reuse it to make everything you produce on-brand.
What it is
Section titled “What it is”brand-kit is a two-phase system. In the first phase it guides you through building a complete, professional brand identity from discovery through finished assets. In the second phase it acts as the source of truth that your document tools and content patterns draw from automatically.
The output is not a folder of files you manage by hand. It is a living identity system: colors, fonts, logo variants, and guidelines all defined in one place, in machine-readable form, so every piece of work your assistant produces looks consistent without you policing it.
When to use it
Section titled “When to use it”- You are creating a brand from scratch and need a logo, color palette, and full asset set.
- You already have a brand but it has drifted, or you want to formalize it so your assistant can apply it reliably.
- You want one authoritative source for your brand so document tools, landing pages, social posts, and proposals all match without any per-file tweaking.
What you get
Section titled “What you get”The setup pipeline walks through twelve stages, each building on the one before.
| Stage | What it produces | Format |
|---|---|---|
| 01 Discovery | Brand brief: company, audience, personality, differentiators | Markdown |
| 02 Logo mark | The core brand symbol that seeds everything else | SVG |
| 03 Logo system | Primary lockup, stacked variant, wordmark-only, five or more variants, favicons, app icon | SVG |
| 04 Color palette | Complete color system with named values in CSS, Tailwind, and Markdown | CSS, Markdown |
| 05 Typography | Display and body typefaces, weights, hierarchy, web loading code | CSS, Markdown |
| 06 Iconography | Ten custom on-brand icons on a consistent grid | SVG |
| 07 Asset export | Every asset rendered to PNG and JPG at every platform size (social, print, web, mobile) | PNG, JPG, SVG, EPS |
| 08 Brand guide | The human-readable style guide document | HTML, Markdown |
| 09 Collateral | Business cards, letterhead, envelope, social covers, email signature | HTML |
| 10 AI branding guide | A token-efficient, machine-readable brand reference for AI agents | Markdown |
| 11 Theme | A presentation theme that applies your brand to slide decks | CSS |
| 12 Design system | A unified AI-optimized design system document with a visual HTML preview | Markdown, HTML |
How to use it
Section titled “How to use it”Phase 1: Build your identity (setup)
Section titled “Phase 1: Build your identity (setup)”Tell your CLI agent setup to start. Your assistant walks through the twelve stages
as a conversation – you can pause at any stage and resume later without losing
progress. Tell it status at any time to see which stages are complete and where
you are in the pipeline.
Each stage has a checkpoint. Your assistant will present what it produced and ask for your approval or changes before moving on. You do not need design skills. You provide direction, preferences, and any existing materials, and your assistant builds the assets.
If you already have brand files (a PDF brand guide, existing logo SVGs, or hex codes), share them at the start. Your assistant will extract colors, fonts, and voice from those files and skip any stages where you already have the deliverable. You may be able to jump straight to Stage 07 (asset export) or Stage 08 (brand guide) if most of your identity already exists.
If you have a live website, share the URL during setup. Your assistant can scan it to extract your existing colors, fonts, and voice so you are not answering questions you have already answered.
The pipeline is icon-first by design: Stage 02 produces the logo mark, which seeds the color palette in Stage 04 and the typography in Stage 05. This mirrors how a professional branding agency builds an identity system.
Phase 2: Produce on-brand work (patterns)
Section titled “Phase 2: Produce on-brand work (patterns)”Once your kit is built, tell your CLI agent suggest to find the right pattern for
what you need. Ten patterns are available:
| Pattern | What it produces |
|---|---|
| Social post | On-brand social media posts for any platform |
| Branded emails with correct tone and colors | |
| Proposal | Professional proposals in your brand voice |
| Presentation | On-brand slide deck content |
| Ad copy | Ad copy written to your brand personality |
| Blog post | SEO blog content in your voice |
| Landing page | Full HTML landing pages |
| Newsletter | Email newsletters |
| One-pager | Flyers, sell sheets, capability statements |
| Brand compliance audit | Check existing content against your brand rules |
Every pattern loads your brand’s shared identity files automatically – your colors, fonts, brief, and logo – so you describe what you need and get output that is already on-brand. You do not set up brand context per-request.
Tips and common pitfalls
Section titled “Tips and common pitfalls”Do not change brand details per-output. If your colors, logo, or voice need to change, update them in brand-kit once. Every tool that draws from it will pick up the change. Editing individual outputs to fix a color or font is the wrong approach: it creates drift and those edits will be overwritten the next time you generate that content.
Complete the discovery stage before skipping ahead. Stage 01 produces the brand brief that every later stage reads. Skipping or rushing through it leaves downstream stages working without a foundation. If any later output feels off-brand, check your discovery answers first.
Run asset export before using logos in documents. Stage 07 converts SVG source files into PNG and JPG at every size. Until you run it, your logo exists in SVG format only. If a document tool or platform needs a PNG, go back and run Stage 07.
Generate the AI guides before relying on your assistant for content. Stages 10 and 12 produce the machine-readable files your assistant reads when creating content or applying your brand in code. If your assistant produces content that feels generic or misses your voice, these stages may not have been run yet.
White-label customers: update the source, not the output. If you are building a brand kit for a client under a different brand, work inside their own brand-kit instance. Do not apply one brand’s tokens to another brand’s output files.
Troubleshooting
Section titled “Troubleshooting”| Symptom | Likely cause | Fix |
|---|---|---|
| Document tool applies the wrong colors or fonts | The color or typography stage was run before you finalized those choices, and has not been re-run since | Re-run Stage 04 (color) and/or Stage 05 (typography) with your final decisions, then re-run Stage 10 and Stage 12 to update the AI guides |
| Logo is missing or shows as broken in outputs | Asset export (Stage 07) was not completed, so PNG files do not exist yet | Tell your assistant to resume at Stage 07 |
| Assistant generates content that ignores my brand voice | The AI branding guide (Stage 10) was skipped or is out of date | Run Stage 10 to regenerate the machine-readable brand reference |
| Outputs look inconsistent across different content types | Some patterns are loading an older version of the brand brief | Re-run Stage 01 discovery to refresh the brand brief, then re-run Stages 10 and 12 |
| Collateral (business cards, letterhead) has outdated contact info | Stage 09 was run before contact details were finalized | Re-run Stage 09 with updated information |
| I updated my logo but old documents still show the old one | Document outputs are not live-linked. They capture the brand at generation time | Regenerate the affected documents after updating Stage 02 and completing Stage 07 |
| Setup stalled and I cannot tell where I left off | State tracking is in the workbench status | Tell your assistant status – it will report which stages are complete and which are next |
| Brand guide looks complete but my assistant still misses details | Stages 10 and 12 (AI-optimized guides) have not been run | These two stages are what your assistant actually reads. The human-facing guide in Stage 08 is separate |